In 2018, I led a partnership with Creative Growth and four of their artists to bring the studio’s creativity to new heights with an exclusive stationery line.
As a long-time fan and supporter of Creative Growth, an Oakland-based art center for artists with disabilities, I was excited to initiate and launch an exclusive product line with them during my time at Mixbook. The collection featured five different colorfully abstract designs from four Creative Growth artists: Casey Byrnes, Maureen Clay, Dan Hamilton, and Nicole Storm. Each card was thoughtfully designed to highlight the artist's original work as well as Mixbook's style and customizable templates. To further support the artist community, 5% of sales of this collection go back to Creative Growth.
Featured Artists
Each design was available to be used in customization with Mixbook’s templates. Template designs include party invitations, notecards, wedding invitations and save the dates, thank you cards, baby announcements, and more as well as a blank slate for more advanced or experimental customers.
Blank stationery or with a simple “Thinking of You” headline was a hit. We also used these to send out to creative influencers along with Tombow markers encouraging them to promote the collection to drive sales with 5% percent of profits to go back to Creative Growth.
MY ROLE
I thought of the partnership idea and then brought it up to Mixbook’s executive leadership. I then approached Creative Growth and worked with both Mixbook and Creative Growth teams on site to make it happen. I led all aspects of the partnership, including working with internal design, marketing, social, storytelling, fulfillment, and business teams as well as Creative Growth’s marketing team and individual artists.
The Mixbook x Creative Growth collection can be found on Mixbook for purchase and on Creative Growth.