As a very early-stage start-up, Inkerz— rebranded as JIBB— was in desperate need of brand, design, and marketing direction.
I joined the Inkerz team because I believed in their mission to transform education accessibility through transforming writing and drawing into a digital format only using a smartphone. Within the first two weeks, I initiated a complete rebrand— including company name— and began to build out design requirements for an app that was only in the early development stages. Throughout my time at JIBB, I worked with the CEO and co-founders to completely rebrand, bring propose and organization to the team, pitch the product to investors and partners, establish presentation standards, and develop a design system and brand guidelines. We also launched a new website, brought beta to life, and expanded to corporate communications.
I proposed a rebrand and new name to better speak to the product and market segment. The CEO and I came up with the name and logo, and I coined the tagline, “Never Lose An Idea.”
Pitching JIBB
Due to a need for funding, a major focus was the pitch deck and presentations for pitch meetings. Here are a couple of examples of slides I created to match the direction the CEO wanted to go as well as incorporating the new JIBB branding.
Building JIBB’s Visual Language
For the JIBB app, I led the team to build out a visual language that flowed with the new JIBB branding and was appropriate for corporate, business, and educational users.
Testing the Whiteboard App
We shifted the development team’s focus to the whiteboard portion vs the paper portion given work-in-progress Zoom and Cisco partnerships given the new shift to global work from home with COVID. Designs for the whiteboard portion had to be quickly developed and initially tested. We also developed various onboarding step-by-step instructions to speak to how to set up one’s phone and how to use the app.
Developing the Paper App
After the initial whiteboard app was developed and baseline designs were complete, the team shifted back to developing the paper version, including integrations for Zoom and Cisco.
MY ROLE
As the sole creative and marketing person on the executive team, I served a variety of roles including Head of Brand, Design Director overseeing app and site UX/UI, Creative Director, Marketing Director (for preliminary marketing plans), and of course all while brainstorming how the product and offering could be better and what that would look like. All employees at JIBB worked out of the Australia office except for the CEO and myself, so we had a lot of international meetings, brainstorms over Zoom, and virtual user testing.