At Dwell, I led the development of the Dwell Store Trade Program to increase our presence and drive sales with the contract and interior design market.
To make the program stand out from other Dwell Store marketing materials, we developed special branding. We used a deep teal color that complemented the Dwell Store brand colors and used illustrations of products vs. photos in branding.
We distributed marketing materials at trade shows and pop-ups, created print and digital ads, and sent direct mailers to drive awareness.
We sent out marketing emails to target trade lists alerting them of the program and products. Applicants could also quickly apply for the program via our online portal.
