Year-round, I planned our team's creative, content, and visual merchandising strategies to sync up to strongly developed campaigns to drive sales, brand awareness, and spread good design.
Email marketing was executed via weekly dedicated store campaigns and Dwell editorial integrations.
The Dwell Store featured at least one ad in every issue of Dwell magazine and special Dwell editions as well as ads in supplemental publications.
We launched both new and co-branded products, and promoted them through magazine ads, at trade shows and pop-ups, and online (site, email, social, and digital advertising ).
For our New York pop-up installation in SoHo, we made product cards for visitors to take home if they were interested in the product shown— or just wanted a design keepsake.
Also for our SoHo installation, we recreated a live still life of a shot from one of our photo shoots (center). Surrounding the still life, we had six vignettes hanging to tell the stories behind the products.
Knowing the power of printed materials, we always had takeaways at every pop-up, trade show, and event where we were present.
To give a little extra to our top supporters, we created the Dwell Store VIP program and sent out a special discount code and a branded card by mail.
Thank You card inserts were created for customer packages.
To keep the site fresh, we updated the homepage banners to reflect that week's planned curated collections and special promotions.