In 2016, Dwell built a platform to open up the conversation of good design to its dedicated community.
I worked with brands, designers, and members of the community to help them develop a presence that both represented their brand and the Dwell brand.
With the new platform, brands, designers, architects, and design lovers alike could own their presence.
Products and stories are now connected to each brand or designer's profile for a seamless storyline and optimal user experience.
Our creative content direction aligned each brand's marketing goals with the Dwell voice and audience.
MY ROLE
I worked with brands, designers, and media partners to introduce them to Dwell's new direction and platform, onboard them, and help them create a solid presence from a creative and content perspective. This included platform walkthroughs, creating mocks and finals, curating content, advising on Dwell style guidelines and brand recommendations, and collaborating to make sure each partner's marketing goals were achieved and aligned for optimal engagement with the Dwell audience.
I also worked closely with the product and engineering teams to provide design direction and come up with solutions based on external feedback as well as to best highlight paid participants and key content drivers.
In addition, I was the creative brand lead for the sales team. I directly helped drive revenue from campaign ideation, presentations, and prospecting. Brands included previous Dwell Store partners, advertising clients, and other partners.
Sampling of Brands I Worked With:
