The holiday season is a cornerstone for everyone in retail, and under my leadership at the Dwell Store, we creatively maximized it all year long.

For starters, we upped our email game every season.

From thoughtful emails with contextual elements to highly curated gift guides and special sales, we produced a variety of emails to reach our dedicated audience— all the while being sure not to oversaturate.

We created print and digital catalogs to bring our gift guides to life.

This included working with editorial to produce a 26-page catalog insert into the Buyer's Sourcebook special interest publication.

Every August, we sent out custom-packaged press packets to over 100 magazine and blog editors to get our products on their radar. 

Weekly blog posts were produced to promote gift guides and seasonal product selections.